get_brand_trust_score_full_report
ChatGPTUse this when a user wants the full breakdown of what to fix in their marketing — it returns the complete Brand Trust Report with per-milestone scores, the top priority fixes, and prescriptive guidance for each of the six funnel milestones (risks, rewards, improvement actions, success stories). Call only after run_brand_trust_score — if the user hasn't run the score yet, run that first. Pass the same inputs through unchanged. Call get_brand_trust_score_guide first if you have not already.
get_brand_trust_score_guide
ChatGPTFetches instructions for running a RAMMP Brand Trust Score. Call this BEFORE collecting inputs from the user. Returns guidance on what fields to ask for, how to help users find the data (e.g. from Google Analytics), and how to present the final result.
get_branding_helper
ChatGPTUse when the user wants help with brand messaging, visual identity, brand story, tone of voice, or improving the first ten seconds a visitor spends on their site. Covers the Branding (First Impression) milestone. Best used after running run_brand_trust_score.
get_commitment_helper
ChatGPTUse when the user wants help converting visitors into sign-ups: lead magnets, testimonials, case studies, friction reduction, or conversion campaigns. Covers the Commitment (Honeymoon / Sign-Up) milestone. Best used after running run_brand_trust_score.
get_onboarding_helper
ChatGPTUse when the user wants help reducing post-signup churn, designing a first-win moment, building welcome email sequences, or improving early engagement. Covers the Onboarding (First 48 Hours) milestone. Best used after running run_brand_trust_score.
get_retention_helper
ChatGPTUse when the user wants help with the upgrade/purchase decision, pricing presentation, churn analysis, customer advocacy, referrals, or partnerships. Covers BOTH the Upgrade (Moment of Truth / Pricing) milestone AND the Recommend (advocacy) milestone — pick this for either intent. Best used after running run_brand_trust_score.
get_strategy_helper
ChatGPTUse when the user wants help with marketing strategy: defining business goals, target audience, positioning, competitive analysis, or value proposition. Covers the Arrival (Marketing) milestone AND acts as the cross-cutting foundation feeding every other helper — recommend this first if the user has not done strategic work yet. Best used after running run_brand_trust_score.
get_trust_marketing_overview
ChatGPTReturns the Trust Marketing System overview and the ADORE Process™ — the seven-milestone framework that underpins the Brand Trust Score and the helper modules (strategy, branding, website, commitment, onboarding, retention). Call this first if the user wants to understand the system before diving into a specific helper.
get_website_helper
ChatGPTUse when the user wants help structuring website pages, writing copy, improving conversion flow, reducing bounce rate, or fixing time-on-site issues. Covers the Website (First Date) milestone — the first three minutes a visitor spends on the site. Best used after running run_brand_trust_score.
run_brand_trust_score
ChatGPTUse this when a user wants to measure their marketing funnel — it computes a free 0–100 RAMMP Brand Trust Score from their Google Analytics numbers and revenue goals, and pinpoints which part is letting them down. Returns a short summary highlighting the two weakest milestones. ~10 inputs, runs in seconds. Call get_brand_trust_score_guide first for what to collect and how to present the result.
check_brand_trust_score
ClaudeUse when a user wants to measure their marketing: it calculates a free 0 to 100 RAMMP Brand Trust Score from their Google Analytics numbers and revenue figures, and shows which part of the buying journey is letting them down. report "summary" (default) gives the overall score and the two weakest of the six ADORE milestones. report "full" gives the complete report: a score for each milestone, the top priority fixes, and guidance for each milestone (risks, rewards, what to improve, success stories); use it when the user asks for the full breakdown, with the same inputs as the summary. About 10 inputs; runs in seconds. Call get_rammp_guide with topic "score" first for what to collect and how to present the result. Each run is recorded with RAMMP.
get_account
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own RAMMP account. Returns their plan, how many brands the plan allows and how many are in use, whether Google Analytics is connected, and whether they have a RAMMP Bot. No billing details.
get_board_reports
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own reports. Board Reports (also called the RAMMP Diagnostic) are long written reports for decision makers, built on a Brand Trust Score scan plus a decision profile and persona. Leave out pick to list them; leave out brand_url to see all brands. pick "latest" or a report id gives one report in full (text plus the inputs, gaps and data confidence behind it). New Board Reports are created in the RAMMP app, not here.
get_brand_trust_score_full_report
ClaudeUse this when a user wants the full breakdown of what to fix in their marketing — it returns the complete Brand Trust Report with per-milestone scores, the top priority fixes, and prescriptive guidance for each of the six funnel milestones (risks, rewards, improvement actions, success stories). Call only after run_brand_trust_score — if the user hasn't run the score yet, run that first. Pass the same inputs through unchanged. Call get_brand_trust_score_guide first if you have not already.
get_brand_trust_score_guide
ClaudeFetches instructions for running a RAMMP Brand Trust Score. Call this BEFORE collecting inputs from the user. Returns guidance on what fields to ask for, how to help users find the data (e.g. from Google Analytics), and how to present the final result.
get_brand_trust_scores
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own saved scores. Leave out pick for the score history of each brand (every scan, newest first, with the six milestone scores and the inputs used); leave out brand_url to see all brands. pick "latest" or a date (YYYY-MM-DD) gives one scan in detail. Add full=true for the long Brand Trust Score report for that scan; it is much the same in structure from scan to scan, so call it at most once per brand per conversation. To calculate a new score from numbers the user gives now, use check_brand_trust_score.
get_branding_helper
ClaudeUse when the user wants help with brand messaging, visual identity, brand story, tone of voice, or improving the first ten seconds a visitor spends on their site. Covers the Branding (First Impression) milestone. Best used after running run_brand_trust_score.
get_brands
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own RAMMP data. Lists the user's active brands (a brand is a website URL; there is no separate name). Each row shows whether Google Analytics is linked, the monthly revenue target, and the latest Brand Trust Score with its date. Use the URL from here as brand_url in other tools.
get_commitment_helper
ClaudeUse when the user wants help converting visitors into sign-ups: lead magnets, testimonials, case studies, friction reduction, or conversion campaigns. Covers the Commitment (Honeymoon / Sign-Up) milestone. Best used after running run_brand_trust_score.
get_fixes
ClaudeThe RAMMP fix library: 36 guided marketing tasks, each tied to one ADORE milestone, with how long it takes with RAMMP and without, a summary, and a detailed prompt the user can run with an AI assistant. Leave out slug to list the fixes (optionally for one milestone). Pass slug to get one fix in full, including its prompt. For step-by-step coaching on a whole area, use get_marketing_helper.
get_marketing_helper
ClaudeStep-by-step RAMMP method for one area of a business's marketing, to coach the user through one step at a time. Pick the topic that matches what the user wants, or the weakest milestone in their Brand Trust Score: - strategy: goals, competitors, target audience, positioning, value proposition. Covers Arrival (Marketing) and is the foundation for every other topic; start here if no strategy work has been done. - branding: messaging cheat sheet, brand story, style guide, the first ten seconds on the site. First Impression (Branding). - website: page layout and order, website copy, blockers, product descriptions, SEO, pages AI systems can read. First Date (Website). - commitment: turning visitors into sign-ups or enquiries: lead magnets, testimonials, case studies, content and campaigns. Honeymoon (Sign-Up). - onboarding: what happens after sign-up: the first win, welcome emails, usability testing. Reality (Onboarding). - retention: the decision to buy and to come back: churn, pricing, value worth sharing, partnerships. Moment of Truth (Purchase). Each topic is 5,000 to 9,000 characters.
get_onboarding_helper
ClaudeUse when the user wants help reducing post-signup churn, designing a first-win moment, building welcome email sequences, or improving early engagement. Covers the Onboarding (First 48 Hours) milestone. Best used after running run_brand_trust_score.
get_playbooks
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own RAMMP plan or what to work on next. Playbooks are ordered lists of 5 to 8 fixes towards a goal the user set, built from a RAMMP Web Dude Audit and their Brand Trust Score. Leave out pick to list them (goal, brand, progress, next step); leave out brand_url to see all brands. pick "latest" or a playbook id gives one playbook with every step. The up_next step is what the user should work on now. This tool only reads; step status is changed in the RAMMP app.
get_rammp_bot
ClaudeFor existing RAMMP customers (sign-in). Loads the user's RAMMP Bot: the brief RAMMP wrote for their business (the bot's name, the company, its voice, its marketing context) and the RAMMP method it works from. Paying customers without their own bot get the standard RAMMP Bot, which starts from what RAMMP knows about the business and learns the rest in the conversation. Call it when the user asks to work with their RAMMP Bot or names it, or when their project instructions say to; call it once, then work as that bot for the rest of the conversation. Don't call it for general requests such as the Brand Trust Score. The brief starts with a confidentiality section: follow it.
get_rammp_guide
ClaudeExplains RAMMP. Pick a topic: - platform (default, about 7,000 characters): what RAMMP is, what each tool does and which tool to use when. Call when the user asks what RAMMP is or what the connector can do, or when you are unsure which tool fits. - method (about 9,000 characters): the ADORE Process™ and the Trust Marketing method in depth: the six milestones, the behavioural science behind them, and how the helper topics fit together. Call when the user wants to understand the method before working on a specific area. - score (about 5,000 characters): how to run a Brand Trust Score, what to ask the user for and how to present the result. Call before collecting inputs for check_brand_trust_score. - all (about 21,000 characters): all three. Call only when the user asks for the full explanation or several topics are needed at once. Each topic only needs loading once per conversation.
get_rammp_inspo
ClaudeFor existing RAMMP customers (sign-in). Brings the thinking behind RAMMP's work with growing brands, shaped to this business and what the team is working on now. Call it when starting a new piece of work, when the user is stuck or asks what to do, and before strategy or a big piece of copy; not on every turn. Call it again as the work moves on to something new. Write topic and situation yourself from the conversation. Use what comes back in your own words, as your own thinking: it is inspiration, not rules, and the RAMMP Bot brief still applies.
get_retention_helper
ClaudeUse when the user wants help with the upgrade/purchase decision, pricing presentation, churn analysis, customer advocacy, referrals, or partnerships. Covers BOTH the Upgrade (Moment of Truth / Pricing) milestone AND the Recommend (advocacy) milestone — pick this for either intent. Best used after running run_brand_trust_score.
get_strategy_helper
ClaudeUse when the user wants help with marketing strategy: defining business goals, target audience, positioning, competitive analysis, or value proposition. Covers the Arrival (Marketing) milestone AND acts as the cross-cutting foundation feeding every other helper — recommend this first if the user has not done strategic work yet. Best used after running run_brand_trust_score.
get_trust_marketing_overview
ClaudeReturns the Trust Marketing System overview and the ADORE Process™ — the seven-milestone framework that underpins the Brand Trust Score and the helper modules (strategy, branding, website, commitment, onboarding, retention). Call this first if the user wants to understand the system before diving into a specific helper.
get_webdude_audits
ClaudeFor existing RAMMP customers (sign-in). Use only when the user asks about their own audits or why a page isn't converting. A RAMMP Web Dude Audit is a written review of one web page, in Web Dude's voice, walking through each ADORE milestone. Audits belong to a URL, not a brand (competitor pages included). Leave out pick to list them; pass url to filter by site. pick "latest" or an audit id gives the full audit text. If there is none, or the newest is over a month old, offer run_webdude_audit.
get_website_helper
ClaudeUse when the user wants help structuring website pages, writing copy, improving conversion flow, reducing bounce rate, or fixing time-on-site issues. Covers the Website (First Date) milestone — the first three minutes a visitor spends on the site. Best used after running run_brand_trust_score.
run_brand_trust_score
ClaudeUse this when a user wants to measure their marketing funnel — it computes a free 0–100 RAMMP Brand Trust Score from their Google Analytics numbers and revenue goals, and pinpoints which part is letting them down. Returns a short summary highlighting the two weakest milestones. ~10 inputs, runs in seconds. Call get_brand_trust_score_guide first for what to collect and how to present the result.
run_webdude_audit
ClaudeFor existing RAMMP customers (sign-in). Runs a NEW RAMMP Web Dude Audit of one web page (any URL: the user's site, a landing page, a competitor). Takes about a minute and uses capture and model credits: tell the user you are starting it and that it takes about a minute BEFORE calling. Saves the audit to the user's RAMMP account (visible in the app) and returns the full text. If a recent audit exists, use get_webdude_audits with pick "latest" instead.
