Data-Analytics
Overview
Ask about your MERGN campaign performance in plain language and get answers from your live account. MERGN is a customer-engagement platform for running email, SMS, push and WhatsApp campaigns and journeys. This connector makes that campaign reporting answerable conversationally: how a campaign performed, which channel drove the most revenue in a period, how one month compared with another. For every campaign and journey in a date range it returns sends, deliveries, views, clicks, conversions and revenue, plus a count of campaigns per channel. It also exposes MERGN's own metric definitions as a callable tool, so answers quote how the platform actually calculates a conversion rather than inferring it. Sign in with the MERGN email and password you already use for the dashboard, including multi-factor authentication. There is no API key to generate and nothing to install. Access is scoped to your own brand by your login, so no selection is required and other brands are not reachable. The connector is strictly read-only. There is no tool that creates, edits, sends, schedules, pauses or deletes anything, and that is enforced mechanically at build time rather than by convention. No customer-level data crosses the boundary. Answers contain aggregate figures per campaign, never names, email addresses, phone numbers, order details or event data. Reports state their own limits alongside the numbers: revenue is gross as reported by the brand's own store with no refund handling, conversions are capped at 30 days from send, attribution is last-touch, and the exact date range measured is echoed in every answer. Metrics MERGN does not compute, such as net revenue, profit, margin, LTV, CAC and ROAS, are declined rather than estimated.
