Overview
DataFuel connects Claude to Amazon advertising analytics and campaign management workflows, enabling users to analyze performance, investigate trends, identify optimization opportunities, and manage advertising operations through natural-language requests. Reporting and analytics: Account Performance, Ad Group Performance, Audience Performance, Campaign Daily Trend, Campaign Performance, Get Campaigns for Product, Change History, Day Parting Performance, Keyword Daily Trend, Keyword Performance, Keyword Rank Trend, Placement Performance, Product Performance, Product Retail Data, Search Query Performance, Search Term Performance, SOV Keywords, Top Search Terms, and Tracked Keyword Rules. Account and campaign discovery: List Accounts, List Ad Groups, List Automation Rules, List Campaigns, List Day Parting Rules, List Keywords, List Negative Keywords, List Portfolios, List Products, and List Search Terms. Campaign management: Add Keywords, Archive Negative Keywords, Create Ad Group, Create Campaign, Create Portfolio, Negate Search Terms, Update Bids, Update Budget, Update Placement Bids, and Update Status. Use reporting tools to examine campaign, product, keyword, search-term, placement, audience, and day-parting performance. Review historical changes and trends, explore retail data and keyword rankings, and inspect search visibility metrics. Use management tools to create or update supported advertising entities and adjust campaign settings. Write operations may modify live advertising configurations. Availability and permitted actions depend on account access and the underlying tool implementation.






