Etropo

Etropo brings your marketing budget into the conversation. Ask questions in plain language - "how much have we spent on paid media this quarter?", "which line items are over budget?" - and get answers grounded in your real planned and actual spend, synced automatically from Google Ads, LinkedIn Ads, Meta, and more. Query and analyze: Retrieve line items, channels, and budget versions; compare planned vs. actual spend and surface variances instantly. Update as you go: Add line items, set planned amounts, approve items, and reassign owners or categories — no spreadsheet needed. Ground strategy in your knowledge: Browse your organization's Marketing Brain — personas, channels, metrics, and campaign learnings — and save new learnings as you work.