GrowByData Compass

GrowByData Compass is a SERP and AI search intelligence platform that provides competitive search visibility data, including organic rankings, share of voice, SERP feature ownership, and AI search presence across engines like ChatGPT, Google AI Mode, Google AI Overviews, and Perplexity, with more platforms being added. It's built for SEO teams, marketers, and analysts who need to track how their brand and competitors show up across both traditional search and emerging AI-answer surfaces. Key features include rank tracking and keyword analytics covering tracked keywords, position history, and day-by-day SERP snapshots for any domain. Share of Voice measurement compares visibility across domains, broken down by SERP feature type, with tracking of SOV shifts between time periods. Competitive gap analysis identifies keywords competitors rank for that a given domain doesn't, along with competitive overlap data. AI search visibility tracking covers brand mentions, citations, and sentiment inside AI-generated answers across ChatGPT, Google AI Mode, AI Overviews, Perplexity, and more, plus AI-specific keyword and prompt-level analysis. SERP feature intelligence analyzes ownership and distribution of features like featured snippets, videos, and above-the-fold placements. Advertising intelligence monitors text ads, shopping ads, and AI-answer ad placements, including advertiser and copy-level analysis. Trend analysis provides time-series reporting across both traditional SERP and AI search trends, segmented by custom dimensions.