create_data_element
ChatGPTCreate a new data element in a project. Data elements define how data is captured from the page/server for use in tags.
Overview
Ingest Labs connects ChatGPT to your production Ingest Labs account over MCP so you can query marketing analytics and inspect Tag Manager configuration. Sign in with the same portal account used on console.ingestlabs.com. After choosing an organization, use Insights tools for Attribution, Ad spend and ROAS, user events, Traffic Quality insights, and Tag Manager tools to list or change providers, tags, and data elements.
Tools
create_provider
ChatGPTCreate a new provider (integration/extension) in a project. The intended flow is to GET an existing provider from a template/reference project, adapt the resource_params (e.g. remap data_element ids to the destination project), and POST the adapted definition here.
create_qualification_criteria
ChatGPTCreate a new qualification criteria. The intended flow is to GET a QC from a reference project and POST the adapted definition (remapping any DE refs in qualification_criteria attributes to destination-project IDs).
create_tag
ChatGPTCreate a new tag under a provider. Tags define tracking/measurement configurations with resource parameter mappings.
delete_data_element
ChatGPTDelete a data element from a project.
execute_insights_query
ChatGPTRun an Insights query against IDL dashboard data. Requires confirmed vendor_id (list_vendors if org unknown — never invent) and context_id plus at least one dimension or metric id from get_insights_schema. Provide interval_suffix (m|h|d|w) when selecting a dimension with dim_typ dt. Filters are dimension-only. Provide date_preset (uses vendor timezone) OR both from/to epoch seconds — not both. media_tags requires project_id (list_projects if project unknown). Always pass user_question with the user's original wording and query_intent explaining this query's role in answering it.
get_data_element
ChatGPTGet full details of a single data element by ID, including type-specific config (jsv.fn for JSV, mp_data_layer for MPDL, urlp for URLP, etc.). Use when list_data_elements does not surface enough detail (e.g. when copying a custom JSV DE).
get_insights_schema
ChatGPTGet dimensions, metrics, mandatory filters, and classifications for a context_id from list_insights_contexts. Requires confirmed vendor_id (list_vendors if org unknown). Use dimension and metric ids (not display names) in execute_insights_query. Do not invent field ids.
get_project
ChatGPTGet details of a specific project
get_provider
ChatGPTGet details of a specific provider including its resource parameters and data element mappings
get_provider_template
ChatGPTGet details of a specific provider template including its resource parameters schema
get_qualification_criteria
ChatGPTGet full details of a single qualification criteria by ID, including the qualification_criteria attribute list and record_trigger for EVENT-type QCs.
get_tag
ChatGPTGet details of a specific tag by ID, including its parameter mappings and configuration
list_data_elements
ChatGPTList all data elements in a project. Data elements are the data fields/variables that tags use for their parameter mappings. NOTE: this returns metadata only — for type-specific config (e.g. JSV script body, MPDL config), use get_data_element.
list_insights_contexts
ChatGPTList available Insights query contexts (MCP catalog) for a product. Requires a confirmed vendor_id — if the organization was not specified or is ambiguous, call list_vendors first and confirm selection (never invent vendor_id). After scope is known: list_insights_contexts → get_insights_schema → execute_insights_query. Pick context_id from name/description/keywords (attribution, facebook ads, google ads, ga4, sessionized events, tqs, media tags, etc.).
list_projects
ChatGPTList all projects for a vendor. Call when project is required (Tag Manager tools or product media_tags) but project is unspecified or ambiguous. Present project name + project_id and ask the user to choose if more than one matches. Requires a confirmed vendor_id from list_vendors or the user.
list_provider_templates
ChatGPTList all available provider templates for a project. Templates define the structure and parameters for integrations like Meta CAPI, GA4, etc.
list_providers
ChatGPTList all providers (integrations/extensions) in a project
list_qualification_criteria
ChatGPTList all qualification criteria (QC) in a project. QCs define the conditions that fire tags (e.g. event-driven, page-match, custom).
list_tags
ChatGPTList all tags in a project. Tags are the tracking/measurement configurations attached to providers.
list_vendors
ChatGPTList all vendors/organizations the authenticated user can access. Call before Insights or Tag Manager tools when organization is unspecified, ambiguous, or not yet confirmed in the session. Present name + vendor_id and ask the user to choose if more than one org matches; auto-pick only when there is exactly one vendor or the user already locked a vendor in this conversation. Never invent vendor_id.
ping
ChatGPTHealth check — returns pong with server timestamp
submit_mcp_feedback
ChatGPTReport a problem noticed while using IngestLabs MCP tools (bugs, wrong data, confusing schemas, missing capability, performance). Call when a tool failed unexpectedly, returned incorrect/unusable results, or the API shape blocked completing the user’s task. Do not use for normal empty results or user mistakes. Requires confirmed vendor_id.
update_data_element
ChatGPTUpdate an existing data element. Sends a PATCH with the full data element definition.
update_provider
ChatGPTUpdate an existing provider. First GET the provider, then POST the full provider definition back with changes. The API uses POST (not PATCH) for updates.
update_tag
ChatGPTUpdate an existing tag. Sends a PATCH with the full tag definition.
Capabilities
Writes
Example Prompts
Click any prompt to copy it.
