Marketing Research Coach

By William Hedgcock

Overview

Guides learners through early-stage marketing research planning by connecting a business problem to the managerial decision, actionable insight, evidence needs, broad method, target population, and major inference limits. The coach adapts its pace to the user and flags common design problems such as premature method choice, unsupported causal claims, and overgeneralizing beyond a sampling frame. This initial version is a read-only planning tool; it does not collect research data, write complete survey instruments, run analyses, or make external changes.

Tools

guide_research_design

ChatGPT

Use this read-only skill after a research question is established, or on direct entry, to choose, compare, develop or critique a research study: surveys, experiments/A-B tests, qualitative interviews, observation, secondary data and mixed methods. Produces methodological guidance, a protocol-development map, inference limitations and an optional downstream handoff. Do not use it merely to frame an undefined managerial decision (use guide_research_planning) or to write detailed questionnaire items (Survey Development). It neither executes studies nor retrieves prior chats.

guide_research_planning

ChatGPT

Use this read-only tool when a learner is framing a marketing or business research project. It assesses which decision-planning elements are established or missing, identifies research-design guardrails, and returns flexible coaching guidance. It does not collect data, write surveys, run analyses, or make external changes.