MCP App Store
by KeenEthics
Sales-And-Marketing
Nexoya icon

Nexoya

by Nexoya ltd.

Overview

Nexoya is an AI-powered platform for cross-channel attribution, prediction, budget optimization, and scenario simulation, used by enterprise performance marketing teams at brands like Generali, Vodafone Italia, and ITA Airways. This connector brings your Nexoya portfolio data into Claude. Ask about attribution-adjusted performance per channel or campaign, pull daily and aggregate metrics for any date range, review the latest AI budget optimization and its proposed changes, and inspect funnel steps, events, labels, and portfolio contents; all through conversation instead of dashboards. Typical questions: "How did our Q2 portfolio perform against target CPA?", "What did the latest optimization change and why?", "Which channel drove the most attributed conversions last month?", "Compare daily spend and conversions across our portfolios." Requires a Nexoya account. All data access is read-only and scoped to the portfolios your Nexoya user can see. Only aggregated, non-personal marketing data is exposed; Nexoya is privacy-by-default with no pixel or cookie data.

Tools

get-portfolio-attribution-performance

ChatGPT
Get regression-attributed performance for a portfolio, broken down by attribution rule. This is Nexoya's model-attributed data (not last-click) — the numbers that can be defended to a CFO. Returns attributed funnel step metrics and cost-per per attribution rule.

get-portfolio-daily-metrics

ChatGPT
Get daily time-series metrics for a portfolio over a date range. Returns one data point per day with spend and funnel step values. Use this to detect seasonal patterns, structural shifts, and to reason about whether a change is noise or a real trend.

get-portfolio-latest-optimization

ChatGPT
Get the latest optimization for a specific portfolio. An optimization is a proposal of budget changes to the contents of a portfolio designed to improve the performance of the portfolio. This tool returns data about the current budget and a new proposed one along with metrics for all funnel steps (baseline is using the existing budget, predicted is using the new proposed budget and predicted the proposed one). The funnel steps performance data will correspond the the index of the funnel steps in the portfolio.

get-portfolio-performance

ChatGPT
Get aggregate performance metrics for a portfolio over a date range. Returns total spend, funnel step metrics (value and cost-per), and a per-provider (channel) breakdown. Use this for briefings, ROI-per-portfolio-line analysis, and period comparisons.

list-portfolio-contents

ChatGPT
List contents of a specific portfolio. Contents are marketing campaigns or adsets from specific providers. A provider is a marketing platform like Google Ads, Facebook Ads, etc.

list-portfolio-events

ChatGPT
List events of a specific portfolio.

list-portfolio-funnel-steps

ChatGPT
List funnel steps of a specific portfolio. Funnel steps are the stages in the customer journey that a user goes through before converting.

list-portfolio-labels

ChatGPT
List labels of a specific portfolio. Labels are used to categorize and organize contents within a portfolio.

list-portfolios

ChatGPT
List portfolios for a specific team

list-user-teams

ChatGPT
List all teams where the current user is a member with detailed information

get-portfolio-attribution-performance

Claude

get-portfolio-daily-metrics

Claude

get-portfolio-latest-optimization

Claude

get-portfolio-performance

Claude

list-portfolio-contents

Claude

list-portfolio-events

Claude

list-portfolio-funnel-steps

Claude

list-portfolio-labels

Claude

list-portfolios

Claude

list-user-teams

Claude

App Stats

20

Tools

ChatGPT, Claude

Platforms

Works with

ChatGPT
Claude

Data refreshed daily