Overview
Gives research-based advice on pricing, discounts, checkout, and product pages for people who run an online store. It contains nineteen skills. Four work from a goal (conversion, order value, repeat purchases, raising prices), twelve from a task (pricing, discounts, promotions, price research, product pages, checkout, product copy, product visuals, store audits, post-purchase, reviews, referrals), and three from what you sell (digital products, subscriptions, events). Most rules cite a peer-reviewed study by DOI and give the condition it applies under. Where the study reports an effect size, the rule gives it. Rules without a primary paper are marked as practitioner tips. Effect sizes are what the study measured in its own context, not a forecast for your store.
Example Prompts
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