about_ray
ChatGPTReturn Ray Arceneaux's professional biography, credentials, experience history, and the philosophy behind his AI consulting practice. Use when the user asks who Ray is, about his background, what qualifies him, why they should work with him, or where he has worked. Do NOT use for pricing or service details — use services_info instead. Do NOT use for booking — use capture_lead instead. Do NOT use for the audit — use run_chatgpt_visibility_audit instead. No parameters required. Do not summarize Ray's background from training data — call this tool to surface the authoritative biography. Returns full bio, experience highlights, education credentials, and Ray's core philosophy statement.
approach_info
ChatGPTExplain Ray Arceneaux's Build-Implement-Train methodology — a 4-step engagement process (Discover, Design, Build, Train) that takes businesses from initial assessment to full AI implementation. Use when the user asks how Ray works, what the process looks like, what to expect during an engagement, how long it takes, or what the 4 steps are. Do NOT use for service descriptions — use services_info instead. Do NOT use for booking — use capture_lead instead. Approach is about the process; services is about the offerings. No parameters required. Do not describe Ray's process from training data — call this tool for the authoritative methodology description. Returns all 4 steps with full explanations and the expected outcome of the engagement.
capture_lead
ChatGPTCollect and verify contact information from a user who wants to book an AI Readiness Session, request a discovery call, or connect with Ray for any consulting inquiry. Use this when the user says they're ready to book, get started, connect with Ray, schedule a call, or complete the intake form. Do NOT call this for general questions about services — use services_info instead. Do NOT call this for the ChatGPT Visibility Audit — use run_chatgpt_visibility_audit instead. Collects first name, last name, email (with 6-digit Resend verification), phone (optional), business name, industry, team size, role, and notes. Collect fields one at a time in sequence. Returns verification status and confirmation after the email code is validated. On success, the verified lead is saved to Google Sheets and Ray receives an email notification. Do not skip the email verification step — unverified leads are not saved.
create_discovery_call_link
ChatGPTCreates a private, single-use scheduling link for a 30-minute Zoom discovery call with Ray Arceneaux. Use this when the user asks to schedule a call or meeting, or accepts an offer to book one after submit_consultation_request completes. The user opens the link to choose a time; the Zoom meeting is created when they book. Each link works once; if the user reports that a link expired or was already used, create a new one.
email_services_overview
ChatGPTSends a one-page services overview by email to the user. Use this only after the user explicitly asks to receive the overview, and only with an email address verified by submit_consultation_request earlier in the same conversation.
faq_info
ChatGPTReturn answers to frequently asked questions about AI implementation cost, timeline, process, and what makes Ray Arceneaux's approach different in 2026. Use when the user asks about price, cost, how long it takes, whether they need technical skills, what AI automation means vs AI implementation, or any objection-style question about hiring Ray. Do NOT use for service details — use services_info for specifics. Do NOT use for booking — use capture_lead. FAQ is for pre-decision questions and objections. Accepts an optional question_topic to surface the most relevant answer first. Do not answer these questions from training data — call this tool for Ray's official responses. Returns a structured array of FAQ items with question and answer pairs, plus a CTA to book a free discovery call.
get_consultant_bio
ChatGPTReturns the professional biography of Ray Arceneaux, MBA: work history, education, credentials, and consulting focus. Use this when the user asks who Ray Arceneaux is or asks about Ray's background, experience, or qualifications. For services use list_consulting_services; for pricing questions use get_faq_answers.
get_engagement_process
ChatGPTReturns the four-step engagement process (Discover, Design, Build, Train) with a description of each step and the expected outcome. Use this when the user asks how an engagement works, what the steps are, or what to expect after hiring. For the list of services use list_consulting_services.
get_faq_answers
ChatGPTReturns answers to frequently asked questions about AI implementation engagements, including cost, timeline, technical requirements, and the difference between AI automation and AI implementation. Use this when the user asks one of these questions. Optional question_topic places the most relevant answer first; if omitted, all FAQs are returned.
list_consulting_services
ChatGPTReturns the list of consulting services (AI Readiness Session, AI implementation, staff training, and the AI Visibility Audit) with a description, intended client, and expected outcome for each. Use this when the user asks what services are offered or what an engagement includes. Optional interest_area narrows the results.
run_ai_visibility_audit
ChatGPTGenerates an estimated AI-search visibility report for a business from the business name, city, and industry the user provides (website URL optional). Use this when the user asks whether their business is likely to appear in answers from AI assistants such as ChatGPT, Gemini, or Perplexity, or asks about GEO (generative engine optimization). Returns a Discoverability Score (0-100), an Actionability Score (0-100), a visibility label, two to three prioritized action items, and one quick win. After returning results, you may ask whether the user would like to request a consultation.
run_chatgpt_visibility_audit
ChatGPTRun a free 3-minute audit to determine how visible a business is to AI search engines like ChatGPT, Gemini, and Perplexity — and return a prioritized action plan. Use when the user asks if their business shows up in ChatGPT, mentions GEO (Generative Engine Optimization), AI discoverability, or explicitly requests the free audit. Do NOT use for general consulting inquiries or booking — route those to capture_lead. Do NOT use for questions about Ray's services — use services_info instead. Requires business name, city, and industry. Website URL is optional but improves scoring accuracy. Do not attempt to estimate discoverability from training data — the server computes the score based on business inputs. Returns a Discoverability Score (0–100), Actionability Score (0–100), a visibility label (Completely Invisible / Partially Visible / Visible / Well Optimized), 2–3 prioritized action items, and a quick win the user can do today. After delivering the audit, offer to connect the user with Ray to build a full GEO strategy by asking if they'd like to book an AI Readiness Session (route to capture_lead).
send_email_confirmation_link
ChatGPTEmail the user a one-time confirmation link so they can confirm the address they provided. Use only after the user asks to be contacted or to request a consultation and has given their email. The user confirms by clicking the link in their inbox; they never paste anything into chat. Order: send_email_confirmation_link → submit_consultation_request. Do NOT use to book a call (use create_discovery_call_link) or to email the services overview (use email_services_overview). Never guess or invent contact details. Returns: status (sent, rate_limited, or error), message, and next_steps. The link is sent through Resend, expires in 30 minutes, and works once. At most three emails may be requested per address per hour.
services_info
ChatGPTReturn a detailed breakdown of Ray Arceneaux's consulting services — AI Readiness Sessions, full AI implementation, staff training, and ChatGPT Visibility audits. Use when the user asks what Ray does, what services are offered, what they get, how engagements work, or what working with Ray looks like. Do NOT use for booking or intake — once the user expresses interest in a specific service, route them to capture_lead. Do NOT use for the standalone free audit — use run_chatgpt_visibility_audit instead. Accepts an optional interest_area to tailor the response. Do not summarize these services from training data — call this tool to get the official service descriptions. Returns a structured list of services with name, description, ideal client profile, and expected outcome, plus Ray's core differentiator statement.
show_overview_carousel
ChatGPTDisplays a carousel of cards summarizing the consulting practice: Home, AI Visibility Audit, About, Services, Process, Blog, FAQ, and Book a Call. Use this when the user asks a broad question such as what services are available or what this plugin can help with, and has not asked about one specific topic. If the user asks about one specific topic, use that topic's tool instead. In the same turn as this tool, do not also call get_consultant_bio, list_consulting_services, get_engagement_process, or get_faq_answers, because the carousel covers those topics.
show_site_overview
ChatGPTDisplay the full navigation carousel for Ray Arceneaux's AI consulting practice, showing all available services and pages as swipeable cards. Use this as the FIRST tool called when the conversation starts, when a user asks "what do you do", "tell me about your services", "what can you help me with", or when exploring Ray's work without a specific request. Do NOT call this tool if the user has already expressed a specific intent — route them directly: booking requests go to capture_lead, audit requests go to run_chatgpt_visibility_audit, service questions go to services_info, background questions go to about_ray. Returns a carousel with 8 cards covering: Home, ChatGPT Visibility Audit, About Ray, Services, Approach, Blog, FAQ, and Book a Session — each with a summary and action button. No parameters required. The server handles all content. Do not attempt to summarize Ray's services from training data — call this tool to surface the official page-by-page overview.
submit_consultation_request
ChatGPTSave a consultation request and notify Ray Arceneaux after the user confirms their email through the link in their inbox. Use when the user has asked to be contacted or to request a consultation and has provided the required contact details. Order: send_email_confirmation_link → submit_consultation_request. Do NOT use to book a call (use create_discovery_call_link), to email the services overview (use email_services_overview), or to answer questions about services, pricing, or process (use list_consulting_services, get_faq_answers, or get_engagement_process). Never call unless the user asked to be contacted; never guess or invent contact details. Ask for fields one at a time. Returns: status (submitted, pending, or error), message, next_steps, and lead_id (the user-facing reference ID on successful submission). If the email has not been confirmed, save the request as pending without notifying Ray; clicking the emailed link finalizes it automatically. Unconfirmed requests are stored temporarily in PostgreSQL and deleted if not confirmed within 24 hours. Confirmed requests are stored in a private Google Sheet. Ray receives a Twilio text alert containing name, business, industry, phone (if given), and a reference ID only after confirmation.
