Social Index

Since 2013, Social Index has been the industry standard for measuring earned media value and campaign ROI. Over 3,000 companies rely on the Index, along with platforms like Brandwatch, Sprout Social, and Julius, to validate the true value of a social marketing investment. Measure the earned media value and ROI of influencer, content marketing, PR, organic, and paid social campaigns. Query daily EMV rates across 15 social platforms, 9 industry verticals, and key NA, EMEA, and APAC markets, with 19+ months of historical lookback. Retrieve the full rate card for any segment, pull the latest value for a given metric and date range, and compute the Earned Media Value of specific Instagram or TikTok posts directly from their URLs. The assistant can list every valid region, vertical, platform, and metric, so queries resolve against real segments. Social Index MCP access is included with Enterprise API plans.