Data-Analytics
Varify MCP
by Varify.io
Overview
Varify MCP connects Claude to your Varify.io A/B testing account, letting you manage experiments directly through conversation. Create new experiments and variations, or edit, duplicate, pause, and archive existing ones. Adjust traffic allocation between variants and define page and audience targeting by URL, device, browser, or UTM parameters. Turn tracking on or off per experiment. If GA4 is connected, view results directly, including daily reports and revenue analyses based on GA4 data. Agencies get an overview of all managed client accounts in one place. The MCP uses the same public API available for custom integrations.





