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Who What Wear

by Future PLC

Overview

Who What Wear brings the women's fashion publication's editorial voice into ChatGPT. It works like having a stylist who already knows your taste — once you've set up a short style profile, every fashion question gets a personalised, brand-aware answer instead of a generic one. Setup takes about a minute. A guided four-step widget asks for your style words (Low-Key Luxury, Tailored, French, Sporty, Trend-Forward and others), the brands you actually shop across contemporary, luxury, denim and accessories, the style icons whose looks you'd happily borrow, and the price range you're comfortable with. The profile is saved per user, so it carries across conversations rather than starting over every time you open ChatGPT. After onboarding, three things become useful. Shopping for a specific item. Tell the app what you're looking for — "find me a black blazer under £250", "I need a coat for a winter wedding", "what jeans should I buy" — and it returns three to five picks weighted toward the brands you already buy from, plus a complete outfit built around the piece: what to wear on top, on the bottom, on your feet, and one or two accessories. The aim is to leave with a wearable answer, not a list of links. Editorial inspiration. Ask what you should be wearing or looking at right now, and the app pulls fresh articles from Who What Wear UK's live editorial feed, then picks the two or three that match your taste using the brand and category tags on each article. The picks render as a horizontal carousel of cards in the publication's own visual language: editorial image, kicker, headline, byline credit, and a link straight back to the article on whowhatwear.com. Refining your profile. Taste shifts. Reopen the onboarding to update any answer (and only the answers you want to change), or reset the profile entirely if you're starting fresh. A few things worth knowing. The editorial feed is Who What Wear UK, so the content leans British in voice, currency and seasonality. Recommendations are always anchored in real Who What Wear articles or in brand suggestions drawn from the list you provided — the app does not invent URLs, images, or articles to fill out a result, and the carousel only renders when there are real links and images to attach. If the feed has nothing relevant on a given day, you get an honest reply rather than a fabricated one. What the app is not: it does not cover men's fashion, beauty product search, home decor, or non-fashion shopping. It does not surface live retailer inventory or live prices. If a request falls outside this scope, it says so instead of guessing. Built by Future PLC, publisher of Who What Wear.

Tools

reset_style_profile

ChatGPT
Wipe the user's saved style profile so they can start over. Use this when the user explicitly asks to reset, redo, or start their style profile from scratch. After calling, suggest they run start_style_profile to begin the new profile.

reset_style_profile

ChatGPT
Wipe the user's saved style profile so they can start over. Use this when the user explicitly asks to reset, redo, or start their style profile from scratch. After calling, suggest they run start_style_profile to begin the new profile.

shop_for_item

ChatGPT
Use when the user is shopping for a specific fashion item or asking how to wear/style one ("find me a black blazer", "I need a coat for [event]", "what jeans should I buy", "style me a midi dress"). Not for open-ended inspiration — use get_editor_picks for that. Returns the user's saved style profile and the item they're after. With that context, respond to the user with: 1. Three to five product suggestions that fit their style words, favourite brands, and price range. Prefer brands they already listed; if you go outside that list, name a close stylistic match. 2. One complete outfit build around the item — top, bottom, shoes, and one or two accessories — phrased as how to wear it, not just a parts list. If you have real product URLs and images for any of the picks, call show_fashion_picks to render them as on-brand cards instead of listing them in chat. Keep the chat reply brief — let the carousel do the visual work. Never fabricate URLs or images.

shop_for_item

ChatGPT
Use when the user is shopping for a specific fashion item or asking how to wear/style one ("find me a black blazer", "I need a coat for [event]", "what jeans should I buy", "style me a midi dress"). Not for open-ended inspiration — use get_editor_picks for that. Returns the user's saved style profile and the item they're after. With that context, respond to the user with: 1. Three to five product suggestions that fit their style words, favourite brands, and price range. Prefer brands they already listed; if you go outside that list, name a close stylistic match. 2. One complete outfit build around the item — top, bottom, shoes, and one or two accessories — phrased as how to wear it, not just a parts list. If you have real product URLs and images for any of the picks, call show_fashion_picks to render them as on-brand cards instead of listing them in chat. Keep the chat reply brief — let the carousel do the visual work. Never fabricate URLs or images.

show_fashion_picks

ChatGPT
Render 1–8 Who What Wear articles or product picks as on-brand cards. Use ONLY when you have specific Who What Wear items to surface after a get_editor_picks or shop_for_item call. Field mapping: • From get_editor_picks: link→url, image→image (always forward — the feed's image is a social-sharing JPEG that the cards center-crop), categories[0]→kicker, description→description, credit→meta. • From shop_for_item: build cards for product picks only when you have real urls/images; otherwise reply in chat instead. After calling, write a brief one-line intro and let the cards do the rest. Never fabricate URLs or images.

show_fashion_picks

ChatGPT
Render 1–8 Who What Wear articles or product picks as on-brand cards. Use ONLY when you have specific Who What Wear items to surface after a get_editor_picks or shop_for_item call. Field mapping: • From get_editor_picks: link→url, image→image (always forward — the feed's image is a social-sharing JPEG that the cards center-crop), categories[0]→kicker, description→description, credit→meta. • From shop_for_item: build cards for product picks only when you have real urls/images; otherwise reply in chat instead. After calling, write a brief one-line intro and let the cards do the rest. Never fabricate URLs or images.

start_style_profile

ChatGPT
Open the style-profile setup. Use this when the user wants to set up, redo, or update their fashion preferences. The widget collects the profile one question at a time and saves after each step. Do NOT ask the onboarding questions yourself — render this tool and let the widget drive the flow. Never batch the questions into a single message.

start_style_profile

ChatGPT
Open the style-profile setup. Use this when the user wants to set up, redo, or update their fashion preferences. The widget collects the profile one question at a time and saves after each step. Do NOT ask the onboarding questions yourself — render this tool and let the widget drive the flow. Never batch the questions into a single message.

submit_style_profile

ChatGPT
Internal: finalize the profile. Called by the onboarding widget on the last step. The model should not call this directly — use start_style_profile instead.

submit_style_profile

ChatGPT
Internal: finalize the profile. Called by the onboarding widget on the last step. The model should not call this directly — use start_style_profile instead.

Capabilities

InteractiveWrites

Example Prompts

Click any prompt to copy it.

App Stats

12

Tools

3

Prompts

ChatGPT

Platforms

Works with

ChatGPT

Data refreshed daily